Google Adwords 200% CTR Means 1 Impression 2 Clicks ....... Its Possible

Though it isn't possible to have more clicks than impressions, at times, your account reports may reflect more clicks than impressions, or a clickthrough rate (CTR) of more than 100%. Let me explain why this happens.
First, the reports that you see in your account are not in real time. Clicks are updated about every hour while impressions are updated every few hours. Therefore, it is possible that the number of clicks displayed in your reports exceeds the number of impressions, until your reports are completely updated. This usually happens by the end of the day (11:59 pm in the time zone you've selected for your account).
To see the greatest accuracy in your reports, I suggest you review a given day's reports on the following day/s, when the servers have finished reporting the clicks and impressions.
Second, because browsers cache the search results and ads on search results pages, Google registers only one ad impression per search. However, your reports will show multiple clicks if a Google user clicks on your ad more than once in a cached browser session.

You may see a certain amount of multiple clicks in your weblogs. These clicks represent legitimate users accessing your advertisement in expected ways. It's possible that a user legitimately clicks on your ad more than once. For example, the user may be comparison shopping or returning to your site for more information. Additionally, some Internet Service Providers assign a single IP address to more than one user. In this case, multiple clicks from the same IP address don't mean that someone is clicking multiple times on your ad.

Product Listing ADS(PLA) For Ecommerce Portals to Display the Large Amount of Product in a Shot

Link your Google Merchant Center account to your AdWords account


For your Product Listing Ads to show, you'll need to link your Google Merchant Center account to your AdWords account. Google Merchant Center is a tool that helps you upload your product listings to be used for Google Shopping, Product Listing Ads, and Google Commerce Search. You can link multiple AdWords accounts to a single Merchant Center account.
Here's how to link your Merchant Center account to your AdWords account:
1. In your Merchant Center account, click Settings and then click AdWords.
2. Enter your AdWords customer ID. You can find your customer ID at the top of any AdWords page when you're signed in, near your email address.
3. Click Add.

You'll also need to link your AdWords campaign to your Merchant Center account. We'll show you how to do so in the next section of this article.
Set up your regular Product Listing Ads campaign
Create a new regular Product Listing Ads campaign
Once you've linked your Merchant Center account to your AdWords account, you're ready to set up a new regular for Product Listing Ads campaign:
1. Sign in to your AdWords account at https://adwords.google.com.
2. Click the Campaigns tab. Then, click + Campaign and select Search Network only. For your Product Listing Ads to run, your campaign must be opted into the Google Search Network since Product Listing Ads are only available on Google Search and Google Shopping (in select countries).
3. Select the radio button next to "Product listing ads" in the campaign type section of the page. If you don't see the Product Listing Ads option, it might be because this option is available for "Search Network only" campaigns. 4. Scroll to the "Ad extensions" section of the page and choose a linked Merchant Center account to associate with your campaign. If there are no available accounts to link, you'll need to go back to Merchant Center to complete this step first.
5. If you want your Shopping campaign to include products sold in local stores, and you have a verified Local Products feed set up in Google Merchant Center, you can choose that option in the “Shopping channels” section (available in U.S. only). By default, Product Listing Ads campaigns are set to "Online," meaning the products sold on your website and submitted to Google Merchant Center using the Products feed will show with this campaign. Select "Local" if you want your campaign to show local products sold in physical stores and submitted to Google Merchant Center using the Local Products feed. Check both "Online" and "Local" to display products from both online and local shopping channels. Learn more about local availability for Product Listing Ads.
6. Click Save and continue.
7. Now, you'll create your first ad group. Within the "Create an ad" section, you have the option to enter promotional text for your ad. This promotional text will appear with any of the products associated with this ad group, so make sure that the text is relevant to all the products that you'll be advertising. For example, let's say your promotion is "Free shipping on orders over $50," and you'd like to promote products for Brand X and Brand Y shoes. This offer needs to be relevant for your Product Listing Ad regardless of whether it shows Brand X or Brand Y shoes.
8. Next, you'll add the "All products" target to your ad group by default. You can add more product targets to this ad group later. (You'll read more about product targets in the next section of this article).
9. Enter a default bid for this ad group under the "Ad group bids" section.
10. Click Save ad group.
Create a new Product Listing Ad in an existing campaign
To set up a Product Listing Ad in an existing regular Product Listing Ads campaign, first make sure that the campaign is linked to your Merchant Center account. We'll show you how to check whether your campaign is linked to your Merchant Center account in the following steps.
To create a Product Listing Ad in an existing campaign:
1. Sign in to your account at https://adwords.google.com.
2. Select the campaign where you want to create your ad.
3. To make sure that your campaign is linked to your Merchant Center account, click the Ad extensionstab and select View: Product Extensions from the drop-down menu. In the table, you should see your Merchant Center account information. If you don't see your Merchant Center account, add it by clicking + Extension and selecting your account from the "Select extension" drop-down menu. Then, click Save.

Google Adwords CPA Bidding to Reduce the Conversion Stress

CPA Bidding With a focus on conversions at a specific cost-per-acquisition, use CPA bidding. This is also known as Conversion Optimizer. Advertisers who want to target a specific cost per acquisition/conversion must have at least 15 conversions in 30 days to use this. The conversions history allows AdWords to predict future conversions. Because Conversion Optimizer automatically applies its own bid adjustments, it isn't compatible with the new enhanced campaigns bid adjustments across days, times, locations, and devices (except for mobile opt-out at -100 percent.). Display bids also don't work. If you turn on Conversion Optimizer with existing bid adjustments, they will simply be ignored.

There are two advanced options for this bid type: Max CPA and Target CPA. The Target CPA is the average CPA you are willing to pay, and Max is the maximum per conversion. The Maximum CPA is scheduled to be discontinued in 2014. Google recommends a CPA, based on history, which can be used or advertisers can set their own.
maximum you’re willing to pay for a conversion. As you can see from the example above, you typically want to set your max CPA significantly higher than the CPA you actually hope to achieve, because as with any average you’ll have some outliers. Managing to a max CPA is a good way to keep a handle on costs by forcing Google’s tool to stick to a specific high-end CPA. You can keep costs down by setting a more conservative max CPA (which may sacrifice volume, but is more likely to keep your margins intact).

With target CPA you’re once again granting Google a bit more leeway with your bids – rather than specifying a higher end number you want them to stay within per conversion, you’re giving them a specific goal to try to reach. As we can see in the example above we’ll set the target CPA to the number we actually want to have the campaign convert at rather than a max CPA that’s a bit higher.
Typically these two methods tend to work similarly if you allow the tool to work over time, but with target CPA you’re affording Google a little more latitude, so for campaigns where you’re hypersensitive about controlling costs (particularly initially, as the tool frequently takes an extended period of time to “get its footing” and start to effectively manipulate your bids to your CPA maximum or target), maximum CPA may be a better option.