Social Plug-in Analytics for Google and Non-Google Social Media Sites

If you have Google "+1" and Facebook "Like" buttons on your site, it's important to know which buttons are being clicked and for which content. For example, if you publish articles on your site, you'll want to know which articles are most commonly "liked" or shared, and from which social networks they're being shared (for example, Google+ or Facebook). You can use this information to create more of the type of content that's popular with your visitors. Also, if you find that some buttons are rarely used, you may wish to remove them to reduce clutter.

The Social Engagement reports allow you to see how people shared content on your site via social actions. Examples of social actions on your site that can be tracked include Google +1 button clicks, Facebook "Like" and "Send" interactions, and Del.icio.us bookmarks.



No setup is required to track Google +1 interactions that occur on your site. However, to track interactions with non-Google interactions, you will need to modify your tracking code.

For the Process through Codes CHECK IT



Three reports on the Standard Reporting tab help you analyze the sharing and social activity on your site:
Visitors > Social > Engagement: Compare number of pages viewed per visit, average time on site, bounce rate, and other metrics for visits that included and did not include social actions. This allows you to determine whether people who used social actions that are available on your site viewed fewer or more pages, for example, than people who did not use use social actions.

For visits that included social actions, you can compare metrics for each social source/action combination. For example, you can compare whether visits that included a +1 button click had a longer average time on site than visits that included a Facebook Send.

Visitors > Social > Action: Compare the number of social actions (+1 clicks, Likes, etc) for each social source and social source-action combination.

For example, you can compare the number of Facebook Like's versus Facebook Send's on your site, or compare the total number of Facebook interactions with the total number of Twitter interactions. This information can give you an idea of which buttons are most important to provide on the site.

Visitors > Social > Pages: This report allows you to compare the number of actions on each page of your site. You can see this information by social source or by social source-action combination.

For example, you can see which pages on your site prompted the most Facebook actions, the most Twitter actions, or the most Facebook Like actions. Page is the page on which the social action was taken; Social Entity is the page that was shared (via a "Like", a "+1", etc). This information is useful for understanding which content is most viral and via which social networks and actions.

Google Agency Toolkit: Create and Optimize Online Campaigns with Google Free Tools

Google Agency Toolkit is a collection of tools classified according to the different stages (planning, placement, creation and measurement stages) of an online marketing campaign.

Plan – Helps you uncover ideas and insights for your marketing strategies.

• Google Ad Planner – Helps you identify which sites your visitors go


• Google Insights for Search – Helps you find out what keywords visitors from certain countries are using


• Google Blogsearch – Helps you determine what people are talking about in the blogosphere


• Google Hot Trends – Helps you find out the top searched keywords in the past hour or day


• Google Traffic Estimator – Helps you identify which keywords require big or small campaign budget

Place – Helps you control where and how your ads will appear

• Google Placement Tool – Helps you find and select which websites or feeds to place your ads on Google Content Network


• Google Ad Preview Tool – Helps you see your ads as they appear on your target audience, without incurring costs on clicks.


• Site and Category Exclusion Tool – Helps you exclude particular sites from displaying your ads.

Create – Helps you build successful online marketing campaigns

• Search Based Keyword Tool – Helps you find keywords on actual queries that match your website.



• AdWords Campaign Optimizer – Helps you fine-tune your advertising campaign.


• AdWords Editor – Helps you manage your AdWords campaigns more efficiently.


• AdWords API - Helps you or your applications interact directly with AdWords platform and streamline your account edits.

Measure – Helps you gauge the performance of your campaigns.

• YouTube Insight – Helps you view detailed statistics on visitors who viewed your uploaded YouTube videos.


• Google Analytics – Helps you view detailed statistics about your website.


• Conversion Optimizer – Helps you manage your advertising costs based on your defined goals.


• Conversion Tracking – Helps you identify which keywords deliver conversions and desired ROI.


• Website Optimizer – Helps you identify which landing page generates best results.



Google Webmaster Tools – Helps you check search engine visibility and troubleshoot issues of your website.

How to get traffic resources for different campaigns in Google Analytics ?

These are Google's default URL tags:

• utm_campaign. This is a name for your campaign to help organize your results. You can use any name you want, but you should keep it short and descriptive so you will know what it means if you come back later to look at your data.
• utm_source. This is the source of the visitor; the specific site they are coming from.
• utm_medium. This is the medium of this particular source, such as a banner ad, email, or pay-per-click campaign. You might have five different banner ads that would have the same medium but different sources.
• utm_term. This is the keyword you are using in a keyword ad campaign. (Optional)
• utm_content. Use this parameter to differentiate ads or links on the same site that are sharing the campaign, source, and medium.
Building Your URLs
Let’s illustrate how these tags can work. Assume you have created a banner ad that is promoting supergreen hemp towels, and you want to evaluate the effectiveness of the traffic it is driving to your site. The banner ad is designed to link directly to the supergreen hemp towels product page.
Your product page URL might look like this:
http://www.ssrivastav.blogspot.com/Tracking/supergreen.html
You can build a richer URL, one that tracks that specific banner ad, like this:
http://www.ssrivastav.blogspot.com/Tracking/supergreen.html?utmcampaign=BannerAdSupergreensource=SupergreenBannerAd&utm_medium=BannerAd


Most Important must read :
Tracking Query Strings in Google Analytics
Once you let your banner ad run for a few weeks you will start to accumulate some data. You can log into Google Analytics and go to Traffic Sources > Campaigns.
If you used the example we gave above to build your URL, you will see a campaign called "BannerAdSupergreen" that will allow you to drill down and measure the performance of all traffic that has flowed through your banner ad campaign. The Dimensions menu will allow you to refine your reporting even further.
Select "Source" to sort your campaign by the sources you have defined.
Select "Landing Pages" to indicate the most popular landing pages on your site tied to your campaign. In this case, there only one landing page, the supergreen hemp towels page.
Examples of Valuable Campaign Tagging
With a little practice you can start to apply URL tags to the traffic you are sending to your site. Here are just a few examples.
• Pay-per-click Campaigns. Google Analytics seamlessly tracks your AdWord campaigns, but you likely would want to use URL tags to track pay-per-click campaigns coming from other sources.
• Banner Ads. Banner ads are a natural for tagging. In addition to the example above, you might want to make use of the utm_content tag to differentiate ad versions and test their effectiveness.
• Email Marketing. Many email marketing programs, such as Constant Contact, have their own campaign tracking built in, but by tagging your inbound URLs, you can centralize your analysis in Google Analytics.
• Social Media. If you embed fully tagged URLs in your Twitter/Facebook links, you can track your social media marketing efforts right in Google Analytics. Using one of the many URL shorteners (such as Bit.ly and Tiny URL) available on the web will make these long URLs transparent to your users. Make sure you use a URL shortener that correctly redirects traffic and attributes the referral to the correct source.
• Offline Advertising. To track offline advertising, such as print ads, you will likely need some knowledge of how to set up vanity URLs to redirect back to your landing pages that include the fully-tagged URLs.
Conclusion
Tagging your URLs creates powerful possibilities for analyzing your data in Google Analytics. With a little practice you can be doing some in-depth campaign analysis across all of your marketing campaigns.