How the Tracking Code Works
In general, the Google Analytics Tracking Code (GATC) retrieves web page data as follows:
- A browser requests a web page that contains the tracking code.
- A JavaScript Array named
_gaq
is created and tracking commands are pushed onto the array. - A
<script>
element is created and enabled for asynchronous loading (loading in the background). - The
ga.js
tracking code is fetched, with the appropriate protocol automatically detected. Once the code is fetched and loaded, the commands on the_gaq
array are executed and the array is transformed into a tracking object. Subsequent tracking calls are made directly to Google Analytics. - Loads the script element to the DOM.
- After the tracking code collects data, the GIF request is sent to the Analytics database for logging and post-processing.
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