Thursday, May 6, 2010

URL OPTIMIZATION TECHNIQUES

Domain Name Length Limitations
Maximum character limit - 63 characters plus the TLD (interesting domain name info)
File/Folder Naming Limitations
Maximum character limit – uncertain
URL Length Limitations
Maximum character limit – 2083 characters in IE, even longer for other browsers

Domain Names
Limit length; technical limitations of 63 characters is far to long for an effective domain name
Try to obtain a domain name that contains a keyphrase relevant to your targeted ontent
Avoid spammy URLs that have numerous hyphens (-) or mispellings
Web 2.0 style names (IE Flickr) are all the rage (mostly because the real words are already taken
Folder/File Names
Separate words using – or _ so they can be read as separate words (IE avoid “hereismyseofolder”)
Limit overall length, compress directory structure into file naming convention to reduce directory levels
Overall URL Structure
Limit the number of directory levels from the domain name to the file, avoid unnecessary folders
Limit the overall length of the URL, avoid unnecessary words and characters
Use keyphrases and real words – avoid shortened or meaningless words like /prod/ and /og/
Avoid session IDs and other session based parameters in URLs
Avoid having more than 2-3 name/value pairs in dynamic URL strings
Rewrite dynamic URLs into ‘clean’ or static URLs wherever possible

Domain naming:
Bad: “eseeyohgyde.ws”
Better: “www.SeoServices.com”
Best: “www.SEOservices.com“
Folder/Directory Naming:
Bad: “/na/do/”
Better: “/content/seo-guide/”
Best: “/seo/free-seo-guide/”
File Naming:
Bad: “prod.jsp?v=09&w=87&x=65&y=43&z=21″
Better: “pageID_0987654321.php”
Best: “free_seo_guide.php”
Overall URL Structure:
Bad: “https://Mispelt.ws/na/do/prod.jsp?v=09&w=87&x=65&y=43&z=21″
Better: “www.SaverSites.com/content/seo-guide/pageID_0987654321.php”
Best: “www.SaverSites.com/free_seo_guide.php