DoubleClick is a subsidiary of Google that develops and provides Internet ad serving services. Its clients include agencies, marketers (Universal McCann Interactive, AKQA etc.) and publishers who serve customers like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Visa USA, Nike, Carlsberg among others. DoubleClick's headquarters are in New York City, United States.
Criticism
DoubleClick is often linked with the controversy over spyware because browser HTTP cookies are set to track users as they travel from website to website and record what commercial advertisements they view and select while browsing.[6] DoubleClick is considered to be malware by several commercial organizations (Adaware, Symantec, Spybot) which detect it and provide the tools to block/remove it.
DoubleClick has also been criticized for misleading users by offering an opt-out option that is insufficiently effective. According to a San Francisco IT consulting group, although the opt-out option affects cookies, DoubleClick does not allow users to opt out of IP address-based tracking.
Tuesday, November 16, 2010
Click Tags Usability
A click tag is a parameter used in Flash banner ads. The parameter is a variable that defines the destination URL from the markup code. By using a click tag, the advertiser can easily see and modify the URL without a Flash developer.
The click tag enables the ad serving network to gain metrics such as the amount of clicks and views or which sites these clicks and views have been made. By reading the data gained by the click tag parameter, an advertiser can evaluate how effective the ad campaign has been.
The click tag enables the ad serving network to gain metrics such as the amount of clicks and views or which sites these clicks and views have been made. By reading the data gained by the click tag parameter, an advertiser can evaluate how effective the ad campaign has been.
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