A few tips for using flash (if you must use it):
* Create descriptive useful page titles and meta descriptions.
* Embed the flash into HTML pages and use regular text links on the page if possible.
* If it does not screw up the design too bad add HTML text to the page.
* Create textual representations of what is in the flash using noembed tags.
* Instead of including everything in one flash file it may make sense to break the content into different flash files so you can create different HTML pages around the different ideas contained in it.
* Macromedia has a search engine SDK, although I think most sites are still best off using texual representations of the flash files on the HTML content of pages
* Mike Knott also recommended this JavaScript plugin for flash detection. It is XHTML compliant, and, so long as you use it properly, it is better than the Noembed tag.
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