One advantage for using Google AdWords over other PPC search
engines like Overture is that Google AdWords lets you setup a display URL and
destination URL in your AdWord. This enables you to use your affiliate links in
your Google AdWord. When someone clicks on your AdWord, they are sent to
the merchants web site with your affiliate id in it. If someone makes a purchase
you earn a commission. This is an advantage over Overture because it precludes
the need for a web site. Overture requires that you own the web site that you are
sending traffic to. Therefore, with Overture you cannot send traffic directly to your affiliate link. You have to build a web page first.
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